Why Magento Is the Best When It Comes To E-Commerce Development
Choosing the right e-commerce platform for your business can be extremely challenging. And if you want a highly-scalable online store with a solid foundation, you need to make sure that you’ve employed the best technology to develop it. For business owners looking for the best platform for their e-commerce websites development, Magento is the best solution to fulfill all their needs.
Magento is a leading business class e-commerce platform, powering more than 150,000 online retailers so far. It offers flexible and influential features and its instinctive administration interface provides superior marketing tools, search engine optimization options along with the ability to manage catalog, control the content, look, and functionality of all retailers’ exclusive e-commerce website.
If you planning to build an e-commerce store, we’ve listed the various benefits of the Magento platform that will help you understand why you should move forward with it without any second thought. However if you’re already own an e-store, here are some signs that show that it’s time to upgrade to Magento.
Non-Responsive E-commerce Store
Since Google’s announcement stating that mobile responsiveness is crucial for search rankings, having a mobile-friendly e-commerce site is more important than ever. Luckily, Magento customization facilitates the easy development of a mobile-friendly design.
Difficulty in Updating Product Content
Having an outdated website can ruin your SEO and kill potential revenue due to lack of web traffic. The inability to make updates easily stands in the way of keeping your website updated the way it should be. However, with Magento’s powerful and user-friendly features you can easily keep your e-store in touch.
Difficulty in Updating Website as a Whole
If you fail to regularly update and maintain your e-commerce store, you’re eventually going to lose both, your credibility and your customers. With a platform like Magento, you’ll be able to instantly tap into a system that has many modules to choose from, plenty of features and extensions, and terrific support – both from the public and from the company.
A Drop in Search Engine Rankings
Magento’s extensions and modules can help you greatly improve your Google search rankings. Google is acquainted with Magento and looks at it favorably as a trusted e-commerce platform, giving automatic credibility to the companies that use Magento for their own online shopping carts.
So, if you’re familiar with any of the above situations, you know what to do. Following are the widely known benefits of Magento as an e-commerce development platform that will help you understand why it is the best –
Magento is an OpenSource e-commerce platform which is based on Zend PHP Framework. The platform allows you to make edits as you wish as long as you are not breaking the given standards.
Subject to the requirements and budget of every business, the flexibility of Magento can be utilized to get user-specific solutions.
Written on PHP, which is an easy-to-use programming language, scalability is something that makes Magento the best for e-commerce development.
Magento facilitates designing and structuring responsive online stores. This, in turn, makes it easy for store owners to reach customers who rely on mobiles and tablets for shopping or browsing.
Magento offers several website optimization techniques which help reduce your website loading speed under 3 seconds thus putting your website on the top rungs of search engine results.
Single Point Multi-store Management
Magento is the first of its kind open-source e-commerce platform that allows store owners to have total control over multiple stores from a single dashboard.
Magento platform is built by the developers for the developers. It may take time to get a good grasp of the platform but once a developer gets used to it, it is the best platform they could ever get to build a complete e-commerce store.
The SEO feature that Magento offers has solved multiple issues by enabling better optimization solution for e-commerce sites. Landing pages, duplicate content, page traffic, indexing, etc. are taken care of for a website developed on its platform.
Magento e-commerce websites have various tools and technologies which can be used to promote your business. It allows integration of the backend with extensions for marketing to boost selling capacity. Magento also allows the integration of third-party extensions with minimal steps.
On a Final Note
Magento is one flexible and powerful platform that can not only be used by large organizations but also benefit entry-level businesses with a limited range of products. If you’re considering launching or even redesigning your e-commerce website, Magento is an excellent choice for you. It is powerful, customizable, SEO-friendly, ideal for sales, and easy to edit.