Why Should Your Business Invest In Enterprise Mobile App Development?
Mobile apps are the talk of the town. We hear people saying… there’s an app for this and an app for that. And yes, to be honest, there’s an app for everything – news, entertainment, sports, education, music, travel, and even productivity apps for enterprises belonging to different industries such as the manufacturing industry or the healthcare industry.
While the former fall under the category of customer-centric apps, apps built to facilitate complex processes of a business are called enterprise apps. We’ve discussed how consumer mobile apps help businesses increase their revenue manifold in our previous blog – “How Mobile Apps Aid Business Growth?” In this blog, we’ll look deeper into the benefits of enterprise mobile application for businesses and some practical use cases for the same.
A comprehensive study published by Kony and Wakefield Research reveals that business leaders value mobile apps but find the cost, management, and user experience obstructing their digital innovation. According to this study, 98% of global business leaders believe that specific types of mobile apps would greatly benefit their business. But what’s the basis behind such a strong belief?
Top Benefits of Building an Enterprise Mobile App
Using a mobile application in-house for work-related activities has proved to be beneficial for businesses and has positively impacted the following areas –
- Employee Productivity
Various studies conducted on the impact of an enterprise mobile app on employee performance have proven its credibility in the matter. The logic behind is simple – apps offer real value to employees.
Enterprise mobile apps increase employee productivity by enabling them to automate regular tasks and collaborate in real-time. Mobile apps ensure that employees get the required resources on time and from anywhere. This makes their jobs easier, keeps them engaged and satisfied, and encourages them to do more quality work.
Additionally, these apps allow them to work at their own convenience without being bound to a computer, or chained to a desk-and-chair arrangement, thereby ensuring a healthy work/life balance.
- Employee Performance
Employee productivity is a direct result of great employee performance and an enterprise mobile application makes sure that employee constantly strives to perform better in their field.
Not all jobs require sitting in front of a computer. Many industries entail workers work in a hospital, factory, warehouse, or any kind of field-work where mobility is an essential job requirement. Enterprise apps empower such employees to work more effectively in the field by giving them timely access to all the data they require to get their job done.
Enterprise apps offer better collaboration across all departments in an organization in real-time. A healthy and positive relationship among peers boosts their performance, thereby enhancing the productivity of the team as a whole.
The other great thing about enterprise mobile apps is the accessibility they provide to users. A company app can be accessed by its workforce anywhere and at any point of time saving employees from the much dreaded forgot-to-carry-the-presentation crises and don’t-remember-the-exact-figure crunches.
Added to this, corporate apps combat internet downtimes by leveraging offline data. A business app that can automatically synchronize the data in the background and stores it on the device can help employees access that data even when they have no internet connectivity. Also, data capture can be directly stored in the cloud to avoid any case of data loss.
- Decision Making
Businesses involve a lot of decision making at various levels. Decision-making processes necessitate the presence of all the core members along with the affected parties.
However, the physical presence of all members might not be possible at all times. With enterprise mobile apps, voice calls and video conferences can be held without having to meet at a physical location, thereby speeding up the process.
Apart from this, enterprise mobile apps put big data capabilities to use. The ability to access customer data in real time helps employees to make customer-related decisions quickly and efficiently.
The availability of Internet connection for a smartphone has liberated mobile apps from local processing and storage limitations, thereby offering easy access to a huge amount of data.
- Return on Investments
The greatest impact of Enterprise Mobile Apps is on the ROI of the business. Enhanced productivity, improved performance, greater accessibility, and better decision-making capabilities – all lead to a bigger return on investments.
Revenue generation of enterprise mobile apps is way different than consumer apps. Unlike a commercial mobile app which is sold to customers and ROI is obtained in the form of software or licensing revenues, ROI generation for enterprise mobile apps happens in the form of improved productivity, which would reflect into revenue or profits.
Another way enterprise apps aid ROI generation is by reducing costs. Better involvement of employees in a project or other tasks leads to higher efficiency, thereby saving time and money. And as mobile apps begin to complete major business functions, the amount spent on paper and ink is greatly reduced.
In the business battlefield, technology and innovations form the best armor that a business can wear to defend itself from its competitors. Enterprises that rope in the mobile technology to pool their human resources in the best way can rise to the top.
Popular Use Cases for Enterprise Mobile Apps
Following is a list of the most common use cases as seen across different enterprises. However, businesses can build an app that caters to a very specific need they have. Such niche-specific use cases are often where the most business value is found.
- Communication – Apps that facilitate communication among peers and collaboration across different departments. This could be in the form of audio/video conferences, virtual meeting rooms, automated status update reports, etc.
- Data Storage – Apps that allow storing, sharing, and collaboration of data and files securely. This can be used as a backup service for accessing files anywhere, anytime.
- Employee Management – Apps that help maintain employee databases, track employee attendance, collect employee feedback, offer rewards and motivation, etc.
- Project Management – Apps that simplify project management by organizing tasks, adding due dates, etc. and allowing multiple users to work together on the project in real-time.
- Industry-specific – Apps that simplify complex business processes within an industry and aid smooth functioning and association of different departments by allowing timely communication.
Building an Enterprise Mobile App
Similar to any mobile app development project, building an industry-specific, customized mobile app for a business should be done by following the right steps. We have explained the various stages of the mobile app development process in our blog, 7 Tips for Mobile App Development for Your Business.
However, do keep in mind the following suggestions when building an enterprise mobile app:
- The Audience – Your Employees
Consider the group of employee that would be using this app, the problems they’re currently facing and the ways this app would help solve those issues.
- Their Views
It is very important to know what views the users of the potential app have about it. You might have a great idea but your workforce might totally disagree on it. As such, actually talking to the people who are doing the job day-in and day-out and who would be benefited by the app would be of great help.
- Building Engagement
After communicating your idea and taking feedback, it is important that you familiarize your workforce with the entire concept of the app. If your employee finds the apps useful and understands that it would help them get the work done in no time, they will want to adopt it into their day-to-day work schedule.
- Adding Interactive Media
Depending on the requirements of your business you may choose to include a variety of media such as interactive, videos and embedded documents. On one hand, having such features will boost the engagement level and speed up business processes. While on the other, this will impact the cost of building the app. So, stick to your requirements.
- App Maintenance And Updates
Since you own a business in a dynamic, technological landscape, you need to constantly update and maintain your app. This is one future aspect of your app that needs to be given thought right in the initial development stage. Keeping the app up-to-date will ensure that your workforce is working on the same digital page.
Key Takeaway for Decision-makers
Here are key takeaway for a business willing to invest in enterprise mobile application development –
The bigger benefits
- Improved workforce productivity
- Enhanced employee performance
- Fast and easy access to business data
- Data-driven, effective and timely decision making
- Growing ROI
Industries that can benefit from enterprise apps
- Banking and financial services
- Professional Services
- Consumer Packaged Goods
Building a mobile app for an enterprise is more than just streamlining business processes within the organization. It’s about redefining the role of information technology to provide users with an excellent digital experience while making every business interaction an opportunity to grow the brand value of your organization.