Henote
  • Services
    • Custom Application Development
    • E-commerce Services
  • Portfolio
  • Insights
  • Resources
    • Ebooks
    • Videos
  • About US
  • Free Consultation
  • +1 415 636 6979

[insert_php]echo get_the_date();[/insert_php]

  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Linkedin

How To Increase Click-Through Rate (CTR) On Your E-Commerce Store?

It takes a lot of effort to build an online store. However, many store owners fail to realize that the real work begins after their e-store is set up. Setting up a gainful e-commerce business isn’t just about building it up well; it’s also about driving traffic to it.

What is an e-commerce store click-through rate?

Click-through rate, abbreviated as CTR is a digital marketing metric used to measure the percentage of clicks received and show the effectiveness of a search result, display ad, email and other online medium representing the online store. CTR gives you a wide overview of how well your target audience is attracted to your online efforts.

Here we have listed a few ways to increase the click-through rate on your e-commerce store –

Catchy Captions

When you design ads to promote your e-commerce store, a good headline is what will pull people in. From banner ads to email campaigns, your title and subjects lines are what will garner click for your store.

Studies suggest that 8 in 10 users click a topic on a search engine results page if it is gripping enough. This has a direct impact on your CTR. So, it doesn’t matter what position you stand on the SERPs, if you have a catchy caption, people will be drawn to it.

Relevant URLs

Click-through rate is also directly impacted by how your store’s webpage URLs appear in search results. Most e-commerce sites do not have a clear and friendly URL. They still work and appear on search results due to the role they play in online shopping.

Optimizing URLs keeping users in mind improves clicks from search users. If you have stores in different physical locations, it is best that you build unique pages for each and allocate a crawlable URL to each store. This way Googlebots will be able to find and index them easily.

Optimize Snippet Text

Optimizing your Meta descriptions for better click-through rates will also help you drive traffic to your online store. Snippets texts should be clear and informative to get the right kind of attention, clicks, and open rates.

Though Meta descriptions do not directly help improve search rankings, optimizing them will definitely help in achieving better click-through rates. As your ranking on the SERPs improves, a well-crafted Meta description will help you boost your click-through rates and drive traffic to your store.

Rich Snippets

E-commerce marketers generally use rich snippets to showcase product information such as its ratings and review in one go. Google’s rich snippet was introduced to enable web marketers to display their best content.

Rich Snippet

Click-through rates to your e-commerce site can be increased using rich snippets as they draw the reader’s eye to relevant search results. They offer specific information about the searched product giving them a clear of what’s to expect once they click on the link. Rich snippets also give social proof about the result, thereby boosting CTR to the e-commerce store.

Breadcrumb Navigation

Breadcrumb navigation or breadcrumb trail is a secondary navigation system that enables visitors to see a trail of links, from the homepage to the specific product page that they clicked on. Breadcrumbs help visitor steer through your store, enhance page open rates, and eventually boost the CTR to your site.

Breadcrumb Navigation

Sites like Amazon use breadcrumbs to display product hierarchy making it easy for visitors to know where they are on the site. Google also uses breadcrumbs to help users determine what category the product they’re searching for belongs to.

Concluding

These are some of the ways you can improve CTRs to your online store. There are a few other things that you can do to boost click-through rates.

  • Categorize products properly
  • Use high-quality product images
  • Offer sufficient details about the product
  • Ensure quick load time

Whatever you do, make sure that you solve the problem of your visitors in the best possible way.

[insert_php]echo get_the_date();[/insert_php]

  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Linkedin

[insert_php]include(“blog-footer.php”);[/insert_php]

Got Something To Say:

avatar
This comment form is under antispam protection
avatar
This comment form is under antispam protection
  Subscribe  
Notify of

Blogs You May Like

E-Commerce, Mobile Development, Web Development

Why Magento Is the Best When It Comes To E-Commerce Development

https://henote.com/wp-content/uploads/2019/03/BLOGS-1.png 315 560 Suvodini Sahu https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png Suvodini Sahu2019-03-15 10:21:282019-11-06 10:00:31Why Magento Is the Best When It Comes To E-Commerce Development
E-Commerce, Marketing Analytics, Mobile Commerce

What are the Important Mobile App Metrics You Should Track

https://henote.com/wp-content/uploads/2019/03/27.png 315 560 Suvodini Sahu https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png Suvodini Sahu2019-03-07 10:35:022019-11-06 10:23:06What are the Important Mobile App Metrics You Should Track
E-Commerce

How to Increase Customer Lifetime Value for your Ecommerce Business?

https://henote.com/wp-content/uploads/2019/02/BLOGS.png 315 560 Suvodini Sahu https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png Suvodini Sahu2019-02-25 17:47:052019-11-06 11:03:11How to Increase Customer Lifetime Value for your Ecommerce Business?
E-Commerce

How to Deal with High Email Unsubscribe Rates on Your E-commerce Store?

https://henote.com/wp-content/uploads/2019/02/monitor-608241_1920.png 1080 1920 Suvodini Sahu https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png Suvodini Sahu2019-02-21 13:35:142019-11-06 11:11:59How to Deal with High Email Unsubscribe Rates on Your E-commerce Store?
E-Commerce, Mobile App Development, Mobile Commerce, Mobile Development, OmniChannel Shopping, Retail, Retail Innovations, Retail Trends

Why Your Retail Brand Is Losing Money Due To Your E-Commerce Store?

https://henote.com/wp-content/uploads/2019/02/BLOGS-7-1.png 315 560 Suvodini Sahu https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png Suvodini Sahu2019-02-19 17:59:562019-12-06 09:09:36Why Your Retail Brand Is Losing Money Due To Your E-Commerce Store?
Loyalty program
E-Commerce, OmniChannel Shopping, Retail, Retention Marketing

How Your Retail Brand Can Make More Conversions Through A Smart Loyalty Program?

https://henote.com/wp-content/uploads/2019/01/Ecommerce-1.png 686 975 Suvodini Sahu https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png Suvodini Sahu2019-02-14 10:39:572019-12-06 09:29:56How Your Retail Brand Can Make More Conversions Through A Smart Loyalty Program?
E-Commerce, Retail

How To Boost Your Online Store’s Average Order Value?

https://henote.com/wp-content/uploads/2012/01/shutterstock_147615080.jpg 800 1200 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-12-14 07:14:542019-12-06 12:09:57How To Boost Your Online Store’s Average Order Value?
E-Commerce, Retail

How To Improve Customer Retention For An Ecommerce Store?

https://henote.com/wp-content/uploads/2019/01/Ecommerce-Personalized-Experince.png 640 959 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-12-12 06:56:262019-12-06 12:18:26How To Improve Customer Retention For An Ecommerce Store?
E-Commerce

E-Commerce In Kingdom Of Saudi Arabia: Why Retailers Need To Adapt To E-Commerce?

https://henote.com/wp-content/uploads/2018/12/Ecommerce.png 550 919 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-11-27 11:52:552019-12-06 12:32:02E-Commerce In Kingdom Of Saudi Arabia: Why Retailers Need To Adapt To E-Commerce?
Artificial Intelligence, E-Commerce

Top Trends Shaping The Retail Sector In Saudi Arabia

https://henote.com/wp-content/uploads/2018/12/Retail-Trends.jpg 617 925 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-11-26 11:37:542019-12-06 12:43:31Top Trends Shaping The Retail Sector In Saudi Arabia
E-Commerce, Marketing Solutions, Retail

Top 5 Trends In Email Marketing Campaigns

https://henote.com/wp-content/uploads/2018/12/Email-1.png 650 975 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-11-23 11:19:172019-12-06 12:47:21Top 5 Trends In Email Marketing Campaigns
E-Commerce, Retail, Uncategorized

5 Ways To Recover Abandoned Carts On Your Online Store

https://henote.com/wp-content/uploads/2018/12/Abadoned-Cart-Recovery.jpg 1707 2560 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-11-20 10:59:172019-01-29 09:49:195 Ways To Recover Abandoned Carts On Your Online Store
E-Commerce, Retail

Black Friday Sale Final Checklist – Is Your Retail Store Ready ?

https://henote.com/wp-content/uploads/2018/12/Black-Friday-Sale-1.jpg 617 925 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-11-15 10:47:352019-01-29 09:49:57Black Friday Sale Final Checklist – Is Your Retail Store Ready ?
E-Commerce

9 Things To Be Fixed To Reduce High Bounce Rate On Your E-Commerce Store

https://henote.com/wp-content/uploads/2018/12/Ecommerce-Store.jpg 617 925 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-11-14 10:35:392019-12-09 10:59:139 Things To Be Fixed To Reduce High Bounce Rate On Your E-Commerce Store
E-Commerce, Retail

5 Email Marketing Campaign Techniques For Generating Sales Conversions

https://henote.com/wp-content/uploads/2018/12/email-marketing-campaigns.jpg 617 925 admin https://henote.com/wp-content/uploads/2019/11/Henote-Logo-Colored-1.png admin2018-11-05 10:20:282019-01-29 09:51:185 Email Marketing Campaign Techniques For Generating Sales Conversions
PreviousNext

How Can We Help You?

We look forward to understanding your business ideas in depth and are eager to help you with our services. Give us a call at
+1 415 636 6979. We'll get back to you at the earliest.







Subscribe for more E-commerce Tips and strategies

CONNECT WITH US

  • Linkedin
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Youtube

Henote

  • About US
  • Services
  • Blogs
  • Ebooks
  • Contact Us

E-commerce

  • Consulting
  • Development
  • Security
  • Performance management
  • Maintenance
  • Promotion management

Magento 2

  • Development
  • Upgradation
  • Migration
  • Plug in Development
  • Support
  • Maintenance

Frame works

  • Magento 2
  • Shopify
  • Big commerce
  • Woo Commerce
  • Hybris
  • Word press

Custom development

  • Consulting
  • Business modeling
  • Proto type designing
  • Web development
  • Mobile development
  • Dedicated developers

Location

USA

23450, Lofthill
Dr.Ashburn VA 20418

DUBAI

Office 507, Pinnacle Building
Sheikh Zayed Road
AI Barsha, Dubai

Bangalore

1st Cross,1st Main Road, Domlur Layout, Bangalore-560071, India
Mob: +91-9182576950
2019 © henote technologies AllRights Reserved | Terms of Use | Privacy Policy
How Mobile Apps Aid Business Growth ? 5 Email Marketing Campaign Techniques For Generating Sales Conversions
This popup will close in:
CLOSE
 

Subscribe For Latest Updates

 
CLOSE
wpDiscuz
Scroll to top