It takes a lot of effort to build an online store. However, many store owners fail to realize that the real work begins after their e-store is set up. Setting up a gainful e-commerce business isn’t just about building it up well; it’s also about driving traffic to it.

What is an e-commerce store click-through rate?

Click-through rate, abbreviated as CTR is a digital marketing metric used to measure the percentage of clicks received and show the effectiveness of a search result, display ad, email and other online medium representing the online store. CTR gives you a wide overview of how well your target audience is attracted to your online efforts.

Here we have listed a few ways to increase the click-through rate on your e-commerce store –

Catchy Captions

When you design ads to promote your e-commerce store, a good headline is what will pull people in. From banner ads to email campaigns, your title and subjects lines are what will garner click for your store.

Studies suggest that 8 in 10 users click a topic on a search engine results page if it is gripping enough. This has a direct impact on your CTR. So, it doesn’t matter what position you stand on the SERPs, if you have a catchy caption, people will be drawn to it.

Relevant URLs

Click-through rate is also directly impacted by how your store’s webpage URLs appear in search results. Most e-commerce sites do not have a clear and friendly URL. They still work and appear on search results due to the role they play in online shopping.

Optimizing URLs keeping users in mind improves clicks from search users. If you have stores in different physical locations, it is best that you build unique pages for each and allocate a crawlable URL to each store. This way Googlebots will be able to find and index them easily.

Optimize Snippet Text

Optimizing your Meta descriptions for better click-through rates will also help you drive traffic to your online store. Snippets texts should be clear and informative to get the right kind of attention, clicks, and open rates.

Though Meta descriptions do not directly help improve search rankings, optimizing them will definitely help in achieving better click-through rates. As your ranking on the SERPs improves, a well-crafted Meta description will help you boost your click-through rates and drive traffic to your store.

Rich Snippets

E-commerce marketers generally use rich snippets to showcase product information such as its ratings and review in one go. Google’s rich snippet was introduced to enable web marketers to display their best content.

Click-through rates to your e-commerce site can be increased using rich snippets as they draw the reader’s eye to relevant search results. They offer specific information about the searched product giving them a clear of what’s to expect once they click on the link. Rich snippets also give social proof about the result, thereby boosting CTR to the e-commerce store.

Breadcrumb Navigation

Breadcrumb navigation or breadcrumb trail is a secondary navigation system that enables visitors to see a trail of links, from the homepage to the specific product page that they clicked on. Breadcrumbs help visitor steer through your store, enhance page open rates, and eventually boost the CTR to your site.

Sites like Amazon use breadcrumbs to display product hierarchy making it easy for visitors to know where they are on the site. Google also uses breadcrumbs to help users determine what category the product they’re searching for belongs to.

Concluding

These are some of the ways you can improve CTRs to your online store. There are a few other things that you can do to boost click-through rates.

• Categorize products properly
• Use high-quality product images
• Offer sufficient details about the product
• Ensure quick load time

Whatever you do, make sure that you solve the problem of your visitors in the best possible way.

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