How Mobile Apps Aid Business Growth ?
On an average, US adults spend at least 3 hours 35 minutes per day on mobile devices, of which apps account for over 90% of internet time on smartphones.
The increase in usage of mobile phones has changed the way businesses function. If we take a look at the numbers, there are more than 5.5 million apps available on leading app stores. The statistics are convincing enough to understand why marketers today are readily adopting a mobile-first strategy.
However, if you’re still in the decision phase and thinking whether or not you should dip your toes into the whole “taking your business to the mobile realm”, we can help you. We’ve pulled together a list to show you how mobile apps aid business growth.
The first benefit of having a mobile app is that it boosts your visibility among customers. Even if your customers do not open your app that often, every time they unlock their screens and scroll through to find another app, their minds instinctively capture your brand’s image thereby making them acquainted your brand.
Mobile applications can help you keep a track of your customers’ shopping and browsing habits. This data can further be broken down to understand what the customer’s like or dislikes are to offer them with informed suggestion and customized experiences. Customer data can be really helpful when it comes to relevant and targeted interactions.
Mobile phones have made marketing and promoting their brands easy and effective. With the help of push notifications and other similar alerts, you can send timely promotions and offer adequate information to users whenever needed. Data-driven promotions are all the more efficient as they strengthen direct interactions and foster brand loyalty.
Geo-targeted push notifications
Apps can be used as an enhanced marketing tool by offering geo-targeted push notifications based on the customers’ location. This feature is especially useful for brick-and-mortar businesses. They can drive footfalls by encouraging customer visits when they are in the proximity of their store. Apart from this, mobile apps can also help you send city or region based notifications.
The current generation of customers craves convenience. They want everything done n taps and swipes. No matter what you sell if your mobile app is able to cater to the needs of the customers then consider it a win-win situation both for you and your customers. Simple features, such as a chat option within the app, can help you offer unmatched customer service at the convenience of the customer.
An app is a great way to build and maintain loyalty. You can offer an innovative loyalty program on your app giving your customers a reason to come back again and again. Instead of the customary punch cards or key ring tags, customer info can be stored in the application each time they make a purchase using the app. Businesses can also integrate mobile payment options into loyalty and incentive programs to add value to the customer.
Mobile apps can be an added source of revenue for your business. Depending on the type of revenue model you choose for your business, you can earn a few extra bucks by either charging your users for the app or an upgrade or by offering in-app advertisements or purchases.
On a final note
We hope you find our list substantial. A mobile-first strategy is not just an option anymore but rather a standard that every business is eagerly adopting. By building a mobile app for your business, you’ll not only be able to increase efficiency and build engagement, but you’ll also be able to grow your business by leaps and bounds.
Investing in building a mobile app is way better than putting your precious dollars in hefty billboards and pricey publicity. So, choose wisely.