Gearing Up For Black Friday? – Here’s A Checklist For Your Retail Store
The holidays are here and every household in the US is all set to shop its way to Christmas. They have their lists ready; their budgets planned, and have looked up all their options for purchase as they eagerly wait for the Black Friday sales to commence.
Q4 is a hysterically busy time for retailers so much so that many start preparing for the upcoming holiday season a year in advance (probably the best thing to do, I guess!). This year, with the holiday season upon us, we’ve prepared a checklist to help hard-pressed retailers make sure they’re all geared up for the most awaited time of the year.
Probably the most important thing in retail business, inventory management is not only challenging but time-consuming as well. Efficient inventory management is important to the success of retail.
If you’re looking forward to a spike in revenue on Black Friday this year, optimize your inventory and review your stocks. If you have your inventory in place, then sit back and hit the countdown timer. In case you’ve not done what’s necessary, don’t worry… you still have a few more weeks until the showdown.
Fine-tune Digital Presence
Having an online presence is not a new thing. If you’re in business, you surely have a great website running, a few social media pages stating your brand, an online store, and maybe even a retail app to your credit. But here’s a word of caution – the traffic your website receives is going to get bigger and bigger as we inch towards the big day.
Make researching and buying with the digital you, a smooth sail for your customers by fine-tuning your digital presence.
86% of retailers took part in Black Friday 2017 which means that this year you would literally have to drum up the enthusiasm to break through the clutter. The one space, that allows you to portray how smart and creative you are, is your marketing campaign.
The more creative you are with your campaigns the more customers’ you’ll attract. Build a solid marketing campaign to reach as many customers as you can amidst the holiday marketing cacophony.
Focus on Mobile Users
You must have been hearing this a lot, of late. It’s a fact! If not all, you can expect at least a vast majority of people walking into your store to be smartphone users. The only way you can make an impact on your tech-savvy customers is by optimizing your mobile strategy.
Smartphones have opened a big door of opportunities for retailers to interact one-on-one with their customers and offer them customized shopping experiences. Tap into this valuable resource to boost your Black Friday sales this year.
Prioritize Customer Experience
All your groundwork is in vain if you’re focusing on anything other than your customer’s in-store shopping experience. Customers crave convenience, they value experience over things, and they are willing to spend more for better experiences. So, take the hint.
Once you have your inventory in place, your online presence worked up, your campaigns running and turning heads, your smartphone shoppers all ready for the drill; it’ll be time for you open the doors for your valued customers and host the party! Make sure your customers have a great time shopping with you.
On A Final Note
Run through our checklist one final time before you plunge back into prep mode. Before crazy shoppers bust your doors open on Black Friday, make sure you have optimized your inventory, fine-tuned your digital presence, generated enough buzz, laid full focus on mobile users, and prioritized customer experience as number one.
The countdown to Black Friday has already begun. Gear up. Lay the groundwork. Get everything ready as we pace towards the year’s biggest shopping fiesta.